aboutwork

ultima festival

ROLE
Designer
DATE
March 2013
CLIENT
Ultima

The theme of the 2013 Ultima Contemporary Music Festival in Oslo is "re-do", to promote the fact that many artists on the schedule are known for sampling and remixes. This branding concept for the festival interprets "re-do" as a reconstruction of raw materials; particularly, how shapes change when their material is folded. The design system of Ultima 2013's identity is focused on these folds, and also on the cut off content and harsh angles that are formed as a result.

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