aboutwork

thumb drive

ROLE
Designer
DATE
January 2016
CLIENT
Volvo

When Volvo released the XC60 Sedan, designed especially for urban drivers, their goal was to put the car on the radar of a younger & less traditional audience. After studying our ‘Urban Rebel’ target group’s habits, interests, and love of street art, we created a campaign that allows them to experience the exciting features of the XC60. On Instagram. With their thumb.

previous projecthomenext project
Our ‘Street Art' Aesthetic
San Francisco
Los Angeles
Miami
Moodboard & Inspiration
Building the Map