aboutwork

lean on lean cuisine

ROLE
Designer
DATE
June 2014
CLIENT
Lean Cuisine

Between work stress, taking care of family, and social obligations, life can get pretty busy. Finding the time and creativity to make a tasty and nutritious meal might be the last thing on your to-do list. Lucky for you, in just 8 minutes, Lean Cuisine can give you strength. You eat Lean Cuisine to stay energized, healthy, and did we say sane? So you can do what you do, which is do.

We arranged a series of familiar icons and bold type treatments in a way that suggests ‘organized chaos’, a term our target customer is familiar with. We used Lean Cuisine orange a a dominant color to reinfornce branding.

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