aboutwork

furreal friends dot com

ROLE
Designer
DATE
April 2014
CLIENT
Hasbro

In this project, we built a fully responsive website for FurReal Friends: a series of plush, animatronic toy animals. Our goal was to create a look and feel that’s playful enough to appeal to a young audience, yet sophisticated enough to elevate the brand and justify the toy’s high price point to adult buyers. Our approach was to make the toy imagery the focal point, so the characters seemingly come to life. We also leveraged doodle patterns and glossy stickers from the toy packaging to build an ownable look.

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Style Guide
Wireframes