aboutwork

iconic assets

ROLE
Designer
DATE
August 2016
CLIENT
Advil

Our task was to determine which Advil branding elements have the potential to be elevated to iconic status, and to develop these into a fresh, modern identity for the brand. We narrowed in on 3 assets: yellow (from the logo), circles (the shape of the pill), and the pill itself. Our identity system helps Advil express itself as strong, energetic, and contemporary.

previous projecthomenext project
Print
Defining the Brand’s ‘Iconic Assets’
TV Spots & Motion Graphics Exploratory
Signage
Digital & Social
Building the Style Guide