acre park

Summer 2013
Spec Project

This project is a branding package for Acre Park, Boston's first fine cider bar. The bar is located across the street from Charlestown's City Square Park, also known by locals as the 'Acre Park', due to its single acre size. The symbol in the logo represents the "A" in "Acre", or one of the many picnic benches found in the park, or any picnic bench on the countryside where one could relax and chat with friends. The brand's "rustic modern" aesthetic appeals to a young, hip audience while still honoring the rural origins of the beverage.

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